How To Create Info Products That Will Make You Big Money!

Hello again,

I hope you're enjoying your email series.

Yesterday, I told you that I can show you how to make tons of cash by creating and selling info products. That is what I'm doing here today.

Creating information products is a very simple concept. Once you master it, you can never go broke again. All you need to do any time you need money is to bring out your pen and paper and you will have money rolling into your account within a short period of time. That sounds like a wild claim I know but that is the life I live.

WHAT EXACTLY IS AN INFORMATION PRODUCT?

An information product is anything that teaches you how to do something. It could be in any format you desire.

Book
Manual
Ebook
Seminar
Videos
Telephone Consulting
Audios

And many more.

What do you know that you can share with others? Everyone has got something in them and they don't even know it. Let me tell you what I mean.

Not too long ago, I visited the United Kingdom and met with a few friends who were making money by using their football knowledge. They were making decent money from it. They showed me how to do it and I played around with it and made some money as well.

Then the idea of creating an information product with that knowledge came up. I wrote a 16 page manual and put it up online. I earned over N100,000 the first month I launched it.

I'm sure if I ask any of my friends that showed me how to do it what they know that they can turn into an information product, they will tell me nothing. Yet, I have created an information product from something they taught me.

There is something in all of us. We just need to awaken it.

DO NOT MAKE THIS MISTAKE

While you think deeply about what you know that people can pay you money for, there is one thing I'll like to talk about and I want you to think about it very carefully. It will determine the success or otherwise of your business.

You see, there is a mistake a lot of people make in this business.

They come up with a product before they determine their market.

That is a wrong approach. You won't make good money this way.

The best way is to determine a market and then create a product for them.

I hope I'm not contradicting myself here. I said you should come up with a product idea, yet, I'm asking you to determine your market first.

Yes, you can think and brainstorm about product ideas, but before you create them and bring them into the market, make sure there is a market for them.

HOW DO YOU DETERMINE WHAT PEOPLE WANT?

This is a problem for a lot of people. They don't know how to determine what a lot of people want so they can create products for them. For you, it's shouldn't be a problem.

The first thing you should decide is if you want to sell to the International market or the local Nigerian market. It's important to decide this because it will reflect in your product.

I sell to both the international market and the local market. They both have their own advantages and disadvantages. You can make good money with both.

Most new Internet marketers I come across want to sell to the International market. With all the dollars flying around online, it's very tempting to market there.
But I've got a confession to make...

It's easier to sell to the Nigerian market than the International market. This I know this from experience. I won't go into why it's easier to sell to the Nigerian market. You will notice what I mean when you start your own business.

So my advise to you is that you should start with the Nigerian market. When you begin to make some money, you will gain the experience that can motivate you to go International.

Let's get on with determining what people want...

Identify A Problem

This is the fastest way for you to succeed with your product. Can you come up with a product that can solve solve a problem for people? Once you can identify a problem, you're ready to make money.

Let me give you an example. Everywhere I turn to online today, I find out that Nigerians are looking for a way to be able to open and operate a paypal account.

Personally, I do not think it's compulsory to have it especially when you consider that paypal will close down your account if they find out that you are from Nigeria.

But people kept asking me for it. So I had to do a lot of research. I spent time and money on how to go about it. Eventually, I found out a simple system where people can open their own paypal account.

I priced the service (it's not actually a product) at N4,500 and about 50 people have taken me up on it. How much money is that? Two hundred and twenty-five thousand naira. It's that easy.

I identified a problem and gave a solution.

Can It Make Money For People?

That is another easy way to come up with information products. Once you can come up with something that can make money for people stress free, you have come up with a winner.

The truth is that everybody wants more money. Don't you? Come up with it and you will make money.

Let me use the football predicting example to explain this...

I did not know anyone who was looking for ways to make money by predicting the outcome of football matches. Very few people knew about it in Nigeria. See details about this at http://www.NigeriaBet.com

I however knew people would like it considering the fact that it could make you good money and also because football was fun and very popular in Nigeria.

I packaged it and advertised (I will teach you how to advertise later) and it sold well.

Can It Make People Live A Better Life or Become Happy?

This is another winner although many people are not doing it in Nigeria. It was the basis that formed my first ever information product. That was in 2003. It was a product that teaches people how to relocate to Canada as a skilled worker.

We know a lot of Nigerians want to relocate abroad and live a better life so that kind of product will sell if you package well. Similar products will sell as well. Products like passing JAMB easily, like getting a good job, organising a great marriage, winning back your lover's heart etc.

EBOOK? VIDEO? MANUAL?

People often ask me: In what format should their information product be in? My usual reply is it depends on you. It depends on what you will confident with. As long as you can express yourself well, the format is not that important.

BUT AKIN, I CAN'T WRITE. I'M NOT WOLE SOYINKA!

This is a big problem for a lot of people. Most people I teach tell me that they won't be able to create an ebook or manual because they are not prolific writers.

I often tell them that they don't have to write like Chinua Achebe or Wole Soyinka to write good information products. Just write what's in your mind and teach as honestly as you can and you will be okay.

I STILL CAN'T WRITE!

Okay. I hear you. You can't write. There is still a way out. The way out is that you don't have to write. You can create other kinds of products. Like you already know, you can create audios and videos. You can even hire someone to write it for you.

I DON'T HAVE ANY IDEA ABOUT ANY PRODUCT

Still not a problem. There are many people who just don't know how to start with the creation of their products. It could be a daunting task for beginners. Not to worry, we can find ways around that as well.
Here are the ways to create information products without having to do the work yourself.

Interview An Expert

Once you have decided on a topic, identify an expert in that field and interview him. Record the interview and use an an audio information product. You can turn it into a manual by transcribing it.

A lot of people think that the experts will not agree to be interviewed. They are wrong. The only way you will not get people to interview is if you do not ask. If you ask politely, people will agree.

Even the experts wants a bit of publicity.

Conduct A Seminar/Training

This is another simple way to go about it. It is similar to the one above. Organise a free or cheap seminar and have it recorded. Your recording becomes an information product. You don't have to be the speaker. Invite an expert and just do the recording.

Easy!

Use Private Label Rights Materials

Listen Up!

If you're ready to create information products the fast and easy way, this is the route to go. With private label rights products, you can create your information products in the next ten to fifteen minutes.

Sounds to good to be true? If you know how to use this technique, you can make a killing in this business.

What Are Private Label Materials?

Private label rights products are products you buy completely with its copyrights. This means that once you buy the products, you have the right to sell it as yours and you keep the money.

You can put your name as the author. You can edit is as you want. That is add and remove from it.

There are loads of private label materials flying all over the Internet. If you want 100 ebooks within the next 10 minutes, you can get them. So having your own information products is easy.

When you want to buy information products, make sure they are products that will be relevant to the Nigerian situation then edit it to give it your own unique style.

Getting private label rights is easy. Just go to gooogle.com and type in “private label rights” or private label rights ebooks” without the quotes. You will come up with quite a few offers within a short time.

Conclusion

It's time for you to go out there and create your product. It's not difficult to do. That you can see from the explanation above.

Go out there and do it. I expect you to come up with your own information product in the next 7 days. Even if you have not finished writing/packaging it, you should have a concept in place.

See you soon.

Akin Alabi
http://www.AlabiForum.com